In this episode, I chat with Davey Jones – marketer, content strategist, and relationship builder. I met Davey at the United Conference last year, and I always look forward to spending time with him! He has such an eclectic background and has a lot of great insight to share. He started out teaching, but has gone on to start and co-found several businesses, including a photography and branding business with his wife, and a facebook ad agency. His passion is definitely business. Davey takes his experiences and lessons that he has learned in his previous jobs and start ups and uses them in his current situations. He would encourage you to do the same – think about what went well in those instances and what could have been done better, and use that knowledge in your current position. Davey has been in several business partnerships, and talks about how important it is to sit down with your partners at the very beginning and talk about what you want the business to be – is your goal to eventually sell it or to scale it? Make sure that you are on the same page from the very beginning to avoid future conflict. We spend a lot of time on this podcast talking about building your website. When you have relationships built with people already and know people personally, that carries a lot of weight and they are likely to book you without a social media or website presence. But when it comes to people who don’t know you, it is important to have a website and/or social media that showcases who you are.
Davey has two questions that he feels you need to be able to answer in any situation:
- Are you good at what you do?
- Can you get results for someone like me? (Meaning everyone thinks that their business or their situation is unique, so they see you are good at what you do, but can you get those results for their specific situation).
You can establish your ability to get results for ‘people like them’ on your website. Listen to the podcast to get Davey’s tips to create the optimal website! And check out his podcast Brands that Book with Davy Jones for more great podcasts (I’m on episode 70).
Don’t forget that the Kreativ Summit is coming up in just a few weeks!
What The Gram:
Matching Halloween Lion Costumes – “Who Wore It Better?”
Pajama Party Night at the ‘Creative At Heart Conference’
Davey with some long locks
Customary ‘First Haircut’ picture of Davey’s son Jack